Article: All Roads Lead To Rome

All Roads Lead to Rome

by John Colanzi

In the ancient world, long before telephones, computers
and other modern methods of doing business, Rome was a
hub of commerce.

The merchants of the day had a saying, "All roads lead to
Rome."

Luckily with our modern tools and equipment we no longer
have such limitations.

The more things change, the more they stay the same. The
ancient Appian Way, has been replaced by the "Information
Super Highway."

Just as the ancient merchants and traders had a hub of
commerce, you should have a central hub for directing your
traffic.

It took me a long time to figure that out and it's taken
me even longer to implement that strategy.

If you're serious about your success, all roads on the
"Information Super Highway," should lead to your list.

It's no secret that the marketers making the biggest
profits, have the biggest targeted lists.

Please take note; I didn't say a big list, I said a big
targeted list.

When you sit down to map out your marketing strategy,
your goal is to identify your target audience and put 90%
of your efforts into building your list.

* Every page on your website should have a link to your
list.

* Every ebook you give away should have a link to your
list.

* Every email course you offer should have a link to your
list.

* Every article you write should have a link to your list.

All roads no longer lead to Rome, they should lead to your
list.

Build your targeted list and your success is guaranteed.