Article: All Roads Lead To Rome

All Roads Lead to Rome

by Allen says

"Be Dramatic, Bold - Excited Like A Wild Man!"

"People Will Not Be Bored In Print"
Claude Hopkins

No one has ever said it better than Claude Hopkins.
You must be excited about your product. If you
can't get excited about your own offer do you really
expect me too?

Professors are not dead, Rocket Scientists, Lawyers
and Presidents are not dead - they all respond to
excitement! (if you don't think so just look at old Bill
- running after Monica like that:-)

The point is to never fall in the trap of thinking that
'oh my customers are not like that' - that's manure!

Everybody is like that!!

Everyone responds to Fire, Passion and
Excitement!

Use bold letters, exclamation marks and underlining
to 'liven up' your letters!

The best way to have real excitement shine through
your letters is to start writing down every benefit you
can think of. If you have a good product, writing
down a list of benefits will get you excited and the
rest of the letter falls into place.

Excitement is catching - it rushes like a wild fire
straight to your order form - fill your advertising
with it - make the reader excited and watch your
income!