How to create your own viral ebook

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by CKasso

How to create your own viral ebook
By John Delavera

One of the best tutorials (1 PDF document and 4 audio
files) on how to write a viral ebook is written by Jimmy D.
Brown and is called, 'Viral eBook Brainstorm' - You can
find it here: http://www.software4profit.com/p/viral

I am 100% positive that by the time you've read Jimmy's PDF
document and have heard his (4) audio files, you'll know
HOW to create your own viral ebook.

BUT...

While Jimmy is a good teacher and I do respect his work,
there are some things he cannot do. Like Brain Surgery...

For example: Jimmy cannot 'replace' your brain with his
brain. In today's world, *knowledge* cannot be
'transferred' by surgery... :-) or :-( if you prefer.

What I mean is this:

Even if you read a book on how to ride a bicycle, you have
to first fall some dozen of times in order to learn how to
ride it, right? The same applies when creating your viral
ebook.

Ask me:

'John, do you know HOW to create VIRAL ebooks?'

Thanks for asking.

My answer is:

'You bet I know it very, very well!!!'

First of all, please take a look at my viral (free) ebooks
here: http://turboreferer.com/pillseries

And then also browse my products here:
http://best-free-ebook.com
http://best-seller-ebook.com

Then read what Allan Gardyne, Mr. AssociatePrograms.com,
said about my FIRST ebook, '7 Viral Marketing Articles,' in
his newsletter on February 14, 2003. Allan wrote:

=======================================
3. Simplest way to 'write' an ebook
=======================================

If you think writing an ebook is too much like hard work,
have a look at how easily John Delavera did it.

Instead of writing an ebook, he did some research and
collected seven articles that other people had written,
all on one theme, viral marketing.

Using ebook compiler software, eBook Creator, he put them
together in an ebook.

The book benefits John in all the following ways:

It contains links to his other books, on each page he's
placed a banner ad to his own product, in the Contents
section, he links to his own newsletter, and he also links
to a bonus interview which contains a two-tier affiliate
link.

As well as that, John has added clever viral marketing
touches.

He allows anyone with a PC to rebrand the book, in a way I
haven't seen done elsewhere.

Across the top of every page of the book is a customizable
section where you can insert your own affiliate links
under the following icons:

* Sponsor
* Earn money
* Value site
* Best Host
* Cool Site
* We Suggest

Those customizable links give you an incentive to rebrand
the book and pass it on.

Pretty clever, I reckon.

I read about John Delavera in Sherry Gordon's latest book
on viral marketing, '120 Viral Marketing Strategies to
Make Your Business Thrive.'

That's what Allan wrote.
In fact, I did not know Sherry Gordon until she sent me an
email message (saying, 'John - you're in my book... :^))')
to inform me that I am featured as a case study inside her
ebook, '120 Viral Marketing Strategies to Make Your
Business Thrive: #4 Just 7 little articles - a "turbo viral'
e-book study.' Anthony Stillwell, Jimmy D. Brown, Paul
Myers, Paul Reilly, and Yanik Silver are also featured in
Sherry's ebook you can find here: http://tinyurl.com/2qra7

So...
Yes, I do know how to create the viral ebooks Jimmy
is talking about.

Here is the 'recipe':
(PRINT this issue and take notes!)

First, find a subject that is HOT.
When I wrote the '7 Viral Marketing Articles,' the
*viral*-subject was hot. Today, it's still a hot subject.
Find YOUR subject.
You can read my article, 'How to Read What People Have In
Mind,' for getting some ideas on how to find your subject:
http://turboreferer.com/turbozine/archive/24.shtml

Then use the 'Article Finder' - download it from here:
http://affiliatescenter.com/articlefinder.zip
Open the software and type the keywords for the subject you
want to create the ebook for. This software will search the
majority of the online archives of articles and will bring
you several pages of results. You can re-publish the
articles as long as you don't alter the 'Resource Box' that
mentions the writer (this is the Copyright section.)

Select the articles you want to re-publish. Pick a magic
number. A number is magical when it ends in 1 or 7. Don't
ask me why. It just is. So, it could be 7, 17, 27 or 11,
21, 31, etc...

Then find 1-2 (only ONE to TWO) products that offer an
affiliate program AND are relevant to the subject you're
dealing with. Example: I created the '7 Viral Marketing
Articles' for promoting 'TurboReferer' because my software
deals with viral marketing. I created the '7 Ebook
Marketing Articles' for promoting the 'Best Free Ebook' and
'Free Software Forever' at http://software4profit.com/fsfe
because of the relevancy these products have with ebook
marketing. Register as an affiliate and get your
promotional tools for the product/s you want to promote: a
banner, a text ad, etc. As you can understand, the point
is to include ads for the product/s you want to promote as
an affiliate inside the (free) ebook you're creating. You
can also check my affiliates' center for products you can
promote as an affiliate at http://affiliatescenter.com.

Then create the STRUCTURE & the STYLE of your ebook.
You'll need an HTML editor, some images, an ebook COMPILER,
and an ebook cover generator.

You can choose one of the following free html editors:
- HTML-Kit - http://chami.com/html-kit
- Amaya - http://www.w3.org/Amaya
- Sothink HTML Editor - http://www.sothink.com/htmleditor
Or You can use commercial software like FrontPage(TM) or
DreamWeaver(TM).

As for the ebook compiler you need, you can find one here:
http://www.software4profit.com/p/ebookcreator/ (this is
Jimmy D. Brown's product too). There is also an ebook
compiler in the Best Seller Ebook collection at
http://bseresellers.com (Check Software - you can order all
of the products listed in the BSE here:
http://software4profit.com/best-seller-ebook) Note: I know
there are many free ebook compilers. You need one that will
allow you to offer BRANDABLE copies to your readers. More
about this below.

I'd suggest you add some images to your html pages.
Some bullets, a logo, and images will make your ebook stand
out. Furthermore, you can see when I created my first ebook
that I had ALREADY decided the STYLE I'd use for the rest
of the ebooks I WOULD create in the future. Look at
http://turboreferer.com/pillseries and you'll see that ALL
the ebooks have the same STYLE. I even gave a title to the
SERIES of ebooks *I would* create: 'PillSeries Ebooks'
(because they all would be small ones - like pills:-) So,
you also need to create YOUR STYLE and keep it the same for
ALL the ebooks you'll create in the future. Read what Allan
says about my style above. Your style is a part of your
brand. Remember this.

You'll also need software for creating your ebook covers.
Check Armand Morin's Ebook Cover Generator here:
http://www.turboreferer.com/r/ecovergenerator/

So... let's say that you chose the subject for your ebook,
found the relevant articles to re-publish, created a style
for your ebook, wrote the html pages, added your affiliate
links to the product/s you want to promote through your
free ebook, created the images (or used some free ones you
found on the Net), created the ebook cover...

What's next?
Believe it or not, this is just the beginning.
Why should someone distribute your ebook?
*Money* should be the reason.
Unless you have written the BEST ebook with UNIQUE content
that others will spread all over the Net like maniacs (like
what happened to Seth Godin's "Unleashing the Idea Virus"
- do you remember that ebook?), you need to offer a REASON
for people to redistribute your ebook to their audiences.

So, you can either:
- offer an affiliate program and allow your affiliates to
insert their affiliate links into your ebook,
- or just offer a brandable version of this ebook with
links that people can re-brand.

In both cases, you need to create a BRANDABLE version of
your ebook. That's why the ebook compiler I suggested to
you above is the one you need. You can also check Armand
Morin's Ebook Generator at
http://www.turboreferer.com/r/ebookgenerator/, or if you
want to offer your ebook in a PDF format, you can use
Michael Wagner's ViralPDF -
http://www.turboreferer.com/r/viralPDF. By using one of the
suggested ebook compilers, you'll distribute the brandable
version of your ebook along with a special brander
application so your readers/affiliates will be able to
brand your ebook with their information. Read again the
description Allan gives for my ebooks and the sections
available for branding offered to my readers.

You also have to write the instructions your readers/
affiliates will need in order to brand your ebook. Then,
use a compression utility and compress the 2 versions of
your ebook: the plain one and the brandable one. Here is a
free compression utility you can use: JustZIPit -
http://free-backup-software.net

Let's say that you have created both your ebook and the
brandable version of your ebook.

Note: you can also CHARGE a small fee for allowing others
to brand your ebook with their information. I do not
suggest this method if you do not offer unique content.
Your first ebooks MUST BE FREE, so you'll become KNOWN -
then you can create other ebooks and charge for the
brandable version.

What's next?

You have to install an autoresponder like Autoresponse
Plus, http://turboreferer.com/r/arp, or Autoresponder
Unlimited, http://www.software4profit.com/p/autoresponder,
(this software is also included free in the 'Best Seller
Ebook' collection.)

Or you can use a remote autoresponder service like Get
Response, http://turboreferer.com/r/getresponse, or
SendFree, http://www.sendfree.com.

Why do you need the autoresponder?

:-))

Don't ask me this question...

No matter what you create online, your task is to increase
your list of subscribers/readers/customers, etc... Money is
in the list, remember? Again, if you go to
http://turboreferer.com/pillseries, you will see that I use
a separate autoresponder for each ebook I released. I want
to know who downloads my ebook and I want to be able to
follow up with my readers to either promote my products or
to inform them about my new free ebooks.

If you do not use an autoresponder for gathering the names
and email addresses of the people who'll download your
ebook, then... do NOT create your ebook, do NOT create
anything... There is no point.

What's next...

Your last task is creating the web pages for offering your
ebooks. I can hear you whispering... 'Offering my ebooks to
whom?'

Good question.

I told you how to create your ebooks.
The promotion of your ebooks on the web is another big
matter and it's just like the promotion of your products.
You must become a 'cyber-social' person, participate in
forums, use your email signature, etc., in order to make
your ebook known. And of course, you can submit it to ebook
directories you find online.

Now...

What do you think?
Is it easy to create a viral ebook? I hope so.
Okay:-)
It's not that easy, but once you create your first one, all
the following ebooks will be a "piece of cake" for you.
Remember that the most difficult part is NOT the creation
of your ebook; it's the PROMOTION of your ebook.

However, if you have NO idea of what I described above or
if the whole procedure scared you so much that you're now
saying,'there is no way I can create my ebook this year or
in the next one coming,' please calm down...

As I have told you in my past articles, there are always
ways to reach your Ithaca. And in most cases money helps to
reach your island faster. :-)

So, if you can afford my services, I can create your ebook
in a few days from scratch, create your website, and even
install the autoresponder for you. Of course, you need to
have your own hosting and your own domain name, but we can
also find a solution for those too. Interested? Send me an
email at mailto:ebooks@turboreferer.com and I'll tell you
my rates and how we can proceed.

I wish you all a productive New Year!

John Delavera
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Automated Solutions for Internet Marketers!
http://software4profit.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

p.s. Feel free to distribute this article to your list by
replacing the links with your affiliate links, including
the link inside the Resource box above. You can get your
affiliate links here: http://affiliatescenter.com

p.p.s. By the way...If you're going to write your own story
instead of compiling some articles to create your ebook, I
found a terrific IDEA GENERATOR you can use for free. I
have never seen software like this in the past. This is new
and it's the best (free) solution I have found online. It's
called 'WriteSparks! For Writers' and it includes a First
Line Generator, a Cliche Starter Generator, a Mixed
Metaphors Generator, a Mixed Proverbs Generator, a Random
Story Words Generator, a What If Story Generator, and a
Quick Prompts Generator. Download it here for free:
http://affiliatescenter.com/wslite.exe
 

Good Luck in this Marketing Jungle!

CKasso