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Home :: Advertising
Welcome to Marketing
4
money
A free resource dedicated to
the serious
online marketer
by
CKasso
Advertising
10 Fast Track Ways To
Advertising
Success
Half the battle won in
advertising
online is getting your ads noticed so that they have impact and create desire
and urgency to push the reader into taking the necessary action.
Your subject line will determine whether or not your ad gets read.
Here are 10 ways to increase the chance of your ad getting read:-
(1) Ask people a question in your subject line. School has trained us to
automatically answer questions.
(2) Use the word “free” or “fre^” to entice your targeted audience with free
information, a free download, free software or a free trial.
(3) Put a smile in your subject line :O). When dealing with people face to
face it is easy to respond to someone else’s smile. Online, smiles can’t be
seen so add an online smile at the beginning of your subject line.
(4) Be realistic in your claims. People’s inboxes are filled to the brim with
promises of millionaire status in 180 days. Be realistic and downplay the
income potential. Besides, some people are only looking for a few hundred
extra dollars a month, not hundreds of thousands of dollars a year, so make
your offer enticing to all.
(5) Avoid using all capitals in your subject line. It is difficult to read and
online it is also considered shouting so just capitalize the beginning of
every word.
(6) Draw attention to your subject line by starting with the word “stop”.
People have been trained to stop and listen when they see that word.
(7) Use extra white spaces in your subject line to create eye-catching gaps
between your words and your letters.
(8) Be creative in your use of capital letters and lower case letters in your
subject line.
(9) Capitalize Key words in your subject line to add emphasis.
(10) Be detailed and specific. For example, 365 days sounds much more than 1
year. $100.00 a day is more specific then thousands of dollars a month. Add
100 subscribers a week is better than grow your list.
****** Bonus Tricks Of Ad Gurus ******
(1) Keep your classified ads punchy and to the point by using telegraphic
sentences. Get paid on 6 levels, unlimited width, $30 cash per referral…
(2) Be artistic by putting “ “, * *, ~ ~, << >> around your headline. This
draws the reader towards your ad and not someone else’s.
(3) Word your
advertising
as a testimonial. It instantly creates credibility to your offer. For example,
“Webmaster reveals how to drive traffic to your site in 5 minutes a day”.
SIDEBAR: If your budget is tight don’t blow it all at once. Start with free
ads to track your ad writing skills and when you get more confident and are
producing results move up to classified ads, top sponsor ads, regular ads, and
finally the ultimate ad of all, the solo ad.
Copyright 2003. Karin Manning. All Rights Reserved. She is the Webmistress of
http://www.reprintrights4u.com,
an internet marketing resource committed to offering affordable quality
products and services with reprint rights and customer service excellence.
Subscribe to her free weekly newsletter Net Wealth by sending mailto:netwealth-subscribe@reprintrights4u.com
Good Luck in this Marketing Jungle!
CKasso
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