3 Key Reasons Why
Better
Headlines
Mean Bigger Profits
Copyright 2003, Joanne L. Mason
QuickandEasyHeadlines.com
It's a proven marketing fact that creating better
headlines
is a guaranteed way to quickly and easily boost your profits. Countless
marketing tests have shown that many businesses have increased their profits
by as much as 1700% simply by using a better
headline.
In some cases this was true even with the exact same ad copy. The only
difference in the profit-generating ad or sales letter was an improved
headline.
Without a doubt, an attention-grabbing
headline
is, by far, the single most important element of any sales message that you'll
ever create. A powerful
headline
can attract far more prospects, close more sales and dramatically increase
your cash profits.
Knowing this, you'll want to be sure to spend adequate time on crafting a
winning
headline
that really pulls in more sales.
Advertising guru, John Caples, once made this famous quote in reference to the
amount of time that even he spent on creating a great
headline,
"…I spend hours on
headlines
-- days if necessary. And when I get a good
headline,
I know that my task is nearly finished. Writing the copy can usually be done
in a short time, if necessary. And that advertisement will be a good one –
that is if the
headline
is really a "stopper".
The first step to writing great
headlines
is understanding the psychology behind why a great
headline
is so powerful. What is it about those few opening words that have the
potential to either make or break your entire marketing campaign?
In this article, I'll share with you 3 key reasons for exactly why better
headlines
mean bigger profits.
1. Better
headlines
capture a wider audience.
By appealing to a larger audience you automatically increase your possible
number of qualified leads. In the long run, marketing is merely a numbers
game. Logically, when you want to start off with as many potential leads or
prospects as possible you only increase your likelihood for a greater number
of sales in the end.
2. Better
headlines
target a specific prospect
A good
headline
actually does two jobs at once. While it draws a large audience, it also
targets the right prospects within that audience so that you end up only with
those who are really interested in what you have to offer. You always want
carefully targeted prospects. Even if they don't make a purchase right away at
least you have their attention. That's half the battle already won. Just be
sure to continue to keep the interest of your targeted prospects with good ad
copy and the right offer you will eventually make a sale.
3. Better
headlines
inform a prospect on what to expect
Here's your big chance to make a bold promise. Offer your best benefit right
up front. Immediately tell your prospect what's in it for him. That is, of,
course the first rule of marketing. Guru marketer Allen Says calls it the
WIIFM rule. That's also how to use your
headlines
to instantly capture your prospect's attention and make him read every word of
your sales letter.
Now you know at least three good reasons why it's essential that all of your
marketing efforts begin with an attention-grabbing
headline.
The bottom line is dynamic
headlines
and a riveting sales messages convert into money in your bank account.
Mastering this crucial skill gives you a license to make as much money as you
want, any time you want! It all starts with a winning
headline
that instantly grabs your prospect's attention, draws them into your message
and makes them eager to buy your product or service.
Article by Joanne L. Mason. Get your FREE subscription to her weekly ezine
SALES LETTER SECRETS to learn proven copywriting and marketing techniques that
are guaranteed to help you attract more prospects, turn more browsers into
buyers and significantly increase your profits now. Subscribe now at
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